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About Designer: Paula Cheung 

She has more than 10 years in branding management.
She
knows the feminine markets very well.
She creates Charlotte Mola as an icon across fashion, dining and beauty industries...
She
is a designer in Hong Kong.

As a local Hong Kong designer for over 10 years in the industry, crossed over different design disciplines: multi-media, graphic, window display, fashion styling, illustration...
The story of Moon-Island started in 2011. The characters created convey stories about love and dreams, and It becomes a platform for Paula to share her passion and positive attitude towards "life".
There was a time when Paula had a conversation with her friend from France, discussing different injustice issues happening in the world and how people have warped core values and beliefs. It is this that led her to create a brand that its core value is not focused on financial, but to have the opportunity to help the neglected or less privileged. As a result, "Charlotte Mola" was developed as a fashion brand. From there, after resigning her role as a visual merchandising manager, creativity is merged into her brand, where her vision becomes a reality.

有關設計師 Paula Cheung: 

具有10多年時裝品牌管理知識,了解女性消費群習慣,針對女性時尚行業創作了插畫Charlotte Mola,適合與女裝,西式餐飲,化妝美容等跨行業合作。

在香港從事設計十多年,曾涉足不同範疇平台:多媒體,平面,櫥窗,時裝造型,插畫等。2011年開始創作插畫故事Moon-Island, 這是個有關愛與夢想的故事, 她希望透過插畫與人分享對生命的感受,帶出更多正面信息。
跟定居法國的好友傾談時, 同感世界資源分佈不平均, 導致社會不公義及價值觀扭曲。她立志建⽴⾃己品牌, 不單以盈利為主導,希望在營運過程幫助到被忽視的群體。結果,把主角“Charlotte Mola”發展成時尚品牌。半年後辭去時裝公司Visual merchandising manager (視覺營銷經理)一職,並把心愛的時裝元素注回⼊品牌當中。並努力於營運過程中加入社會責任,把創作的世界在真實生活中實踐出來。

 
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Background of Paula Cheung:

1998-2000       Diploma in Design (Visual communication)
2000-2003       Multimedia and Graphic Designer
2003-2005       Window Designer
2006-2008       Visual Merchandiser
2009-2011        Visual Merchandising Manager
2011-2012         Marketing & Design Consultant
2013                   Founder of Charlotte Mola

設計師背景:

1998-2000       設計文憑 (視覺傳達)
2000-2003      多媒體/平面設計師
2003-2005       櫥窗設計師
2006-2008       陳列師
2009-2011        視覺營銷經理
2011-2012         市場營銷及設計顧問
2013                   創立 Charlotte Mola

History of Charlotte Mola  品牌歷史

2017

-  Retail:  Regal Airport Hotel Hong Kong
-  Hong Kong International Licensing Show 2017
-  Interview:  China Guangdong Radio and Television
-  Interview:  Life Magazine
-  Interview:  Metro TV “Your Way – Your Choice”
-  Interview:  Indo-Asian News Service, the largest independent news service in India
-  Las Vegas Licensing Expo 2017
-  Exhibition at Taiwan Old Tainan Magistrate Residence
-  Retail:  Joint Publishing Book Store @Amoy Plaza
-  Shanghai International Toy Show
-  Sponsorship for Premiere of Music Micro Movie “Song of Love” at Shenzhen
-  Discussion Forum on Chinese Traditional Culture, activity to celebrate the 20th Anniversary of Hong Kong’s Return to Motherland
-  Showcase at Federation of Hong Kong Industries
-  !dea Mart @Hong Kong Science Park
-  Industrial Designers Society of Hong Kong 15th Anniversary Design Exhibition
-  Retail:  Design Gallery @ Hong Kong Exhibition and Convention Centre
-  D-Mark Certification
-  Hong Kong SME Innovation Award 2017
-  HKTDC Design Gallery – “Hong Kong Design Force”  
-  Partner Employer Award
-  2017 The 10th Xiamen International Animation Festival  
-  Launch of WeChat Official Account
-  Online Store:  Moontasy.com

-  新增銷售點:香港富豪機場酒店
-  香港國際授權展2017
-  中國廣東廣播電視台電視訪問
-Life Magazine 視頻訪問
-Metro TV HK 直播訪問「路係自己揀」
-  印度最大媒體"Ind-Asia News" 訪問
-  美國拉斯維加斯授權展 2017
-台灣台南「知事官邸」展覽
-  新增銷售點:香港三聯書店@淘大商場
-上海"光明·創世紀超級英雄全球首展"
-港深音樂微電影《聲。夢》贊助及深圳首映禮
-賀香港回歸20周年活動"中華傳統文化香港行"研討會嘉賓
-  香港工業總會Showcase
-科學園" !dea mart"
-  香港工業設計師協會15周年設計展
-  新增銷售點:香港會議展覽中心"香港設計廊"
-  D-mark 認證
-  "香港中小企創新大獎"產品組優異獎
-  HKTDC香港設計廊 - 香港創意設計力量
-  友商有良嘉許計劃
-  2017年(第十屆) 廈門國際動漫節
-推出微信公眾號
-自營網上銷售平台"Moontasy"推出

2016

- Hong Kong International Licensing Show 2016
- Cover Story@HKTDC official magazine "Gifts, Premium & Stationery"
- illustration for Jessica Fashion Magazine
- Imoney  Magazine interview
- Entrepreneur Day 2016
- Award:Top 10 Designer
- Award:Top 20 Designer of 2016
- LasVegas Licensing Expo 2016
- 18th ACGHK2016
- Retail:Sigema @Langham Place
-  Interview:Metro Hong Kong
-  Interview:HKTDC website & newsletter
-  Taipei Toy Festival 016
-  Interview:Headline Daily
-  Interview:  Metro Daily
-  D-Mark Certification
-  Taiwan Singer “Cheer” (MonMon) Signing Session
-  Cover Story and 7-page Interview:  Yellow Bus Magazine

- 香港國際授權展2016
- 封面故事@香港貿發局官方刊物"Gifts, Premium & Stationery"
- 旭苿時尚雜誌插畫
- 財經雜誌:智富雜誌(第446期)訪問
- 創業日2016
- 獎項:"10大歷屆最佳成績設計師大獎" 
- 獎項:“20大本年度最出色設計師獎"
- 美國拉斯維加斯授權展 2016
- 香港動漫玩具展
- 香港零售點:Sigema @朗豪坊
- 都市日報訪問
- 香港貿發網專項推薦
- 台北國際玩具創作大展
- 頭條日報訪問
- 都市日報訪問
- D-mark 認證
- 孟慶而簽唱會
- 黃巴士封 7頁專訪連封面故事

2015

- Hong Kong International Licensing Show 2015
- Hong Kong Radio-" Our Dream Factory”
- Entrepreneurship Week @ Hong Kong University of Science and Technology
- Crowd funding project@Fund4ip.com
- Press Conference- Fair highlights of Hong Kong Gifts & Premium Fair
- Press: Hong Kong Economic Times
- Captioned Event-"TOY x DESIGN" of Federation of Hong Kong Industries
- Hong Kong Houseware Fair 2015
- Press: Headline Daily Newspaper
- Hong Kong Gifts & Premium Fair2015
- Press: Interview  (video) @HKTDC
- Press: Mine Magazine Cover Story
- Hong Kong Entrepreneur Day 2015
- Press: Brand Interview (video) @HKTDC
- RTHK "Solar project" @TML
- Press: Interview@RTHK(Radio Television Hong Kong )
- DesignMart 2016 @K11


- 香港國際授權展2015年
- 香港電台數碼31台【我們的夢工場】
- 科技大學創業週
- 群眾集資項目@Fund4ip.com
- HKTDC 禮品及贈品展新聞發佈會"展會亮點"介紹
- 報導:經濟日報
- 香港工業總會玩具業界交流分享會
- 香港家庭用品展2015年
- 報導:頭條日報
- 香港禮品及贈品展2015年
- 香港貿發局錄像訪問
- 報導:Mine Magazine 封面故事
- 創業日2015年
- 品牌專訪 (錄像)@香港貿發局
- 香港電台太陽計劃 School Tour @TML
- 原創空間-純粹繪作@香港電台網站 /文字訪問+作品集專題
- DesignMart 2016 @K11

2014

- Hong Kong International Licensing Show 2014
- Press: TVB Program-" I'm a boss" (我要做老闆)
- Gift Design for Celebrities- Xtreme Muay Thai
- Retail Outlet @ Joyful market (Social Enterprises)
- Hong Kong Houseware Fair 2014
- Hong Kong Gifts & Premium Fair2014
- Hong Kong Entrepreneur Day 2014
- Samsung ChatOn Sticker Design
- Press: Interview@ Dynamix Webradio
- Retail Outlet @PMQ
- Press: EastTouch Magazine
- Press: MingPao Newspaper
- Press: U Magazine
- Press: Milk Magazine
- DesignMart 2014 @K11
- School Tour @ Po Ko School
- Sales exhibition @FHKI YEC Christmas Party (香港工業總會青年委員會)

-香港國際授權展2014年
-無線電視節目“我要做老闆”
-無線電視轉播拳賽嘉年華,名人VIP紀念品設計
-社企售賣點:心晴市集
-香港家庭用品展2014年
-香港禮品及贈品展2014年  
-創業日2014年
-三星 (Samsung)ChatON表情圖設計
-創動力網上電台訪問
-零售售賣點:PMQ
-報導:東TOUCH
-報導:明報校園記者網
-報導:U雜誌
-報導:牛奶雜誌  
- DesignMart 2014年@ K11
-校園分享會@寶覺中學
-展銷@香港工業總會青年委員會聖誕聯歡

2013

- Tee Design for Ginger
- Dream Comes True Concert (with Lafayette Wedding & MusicRoom@Central)
- American Women's Association Charity Bazaar
- Detour pop up 2013
- Press: We still have dream (Hong Kong Book)

- Tee設計 ,合作單位:Ginger(售賣點:一朗豪坊APM東角Laforet酒店)
- 夢想成真音樂演奏會3場(合作單位:拉斐特+MusicRoom@Central)
- 美國婦女聯會慈善義賣
- Detour Pop Up2013
- 書籍:“我們還有夢想”2頁專題

2012

- Phone Case Design  for  GT- Tronics
- 手機殼設計(合作單位:GT-TRONICS )

 

2011

- Charlotte Mola born
- 沙樂正式誕生